The smart, fashionable startup-people these days are all trying to come up with brilliant and innovative new business models that disrupt struggling industries and synergize for break-out growth potential forming new markets. (Ahem. At least that's what they say.)
I submit that it is somewhat harder to disrupt an industry that has been dead for so long that the corpse is fully skeletonized. By the time that we've got people seriously pitching for an IPO on the back of the poetry market[*], we're scraping the bottom of the barrel that started out full of brilliant and innovative new business models. What next: a dot-com startup targeting the overdue-for-disruption steam locomotive market?
I am calling this a bubble economy in startup bullshit, and it's just about ready to pop; we are now at the stage of the shoe-shine boys offering stock tips, and if I had any money invested in hyperparasites like Zynga I'd be yanking the eject handle as hard as I could.
[*] I have nothing against poetry; it's just that it has been impossible for anyone to earn a living as a working commercial poet in the English language for close to three-quarters of a century and counting. For various reasons, we just don't seem to consume the stuff any more. Or we give it a backing track and call it rap or rock music or blues. Gramophone killed the poetry star.