May 2019 Archives

So a couple of months ago I handed in a new novel (it won't be out until the second half of 2020--these things have a long lead time). And it occurs to me that it's probably worth discussing book titles at some point, because I haven't really done so before.

As I noted in CMAP 6: Why is your book cover so awful? the only thing an author is expected to provide to a publisher is a finished manuscript containing the text of a novel (which they will then colaborate with the publisher on editing and proofread and, these days, marketing). The cover is not within the author's remit, and indeed the author may not see it before the general public. Nor is the cover marketing copy the author's job (writing cover copy that sells books, and writing books, are very different tasks, and many authors are utterly dire at writing their own marketing copy).

But something that also escapes many readers is that book titles are (a) fraught, and (b) not necessarily the author's job either. Which prompts me to write another entry in my ancient and haphazard series of essays about Common Misconceptions about Publishing (CMAP).

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