Right. Let's try from formatting.
Can I do HTML markup or do I need to use the buttons here? Also, how do I do paragraphs?
Rival: (Wikipedia seems to call this "rivalrous", but when I were a young economist lass we used to call it rival so I'll stick with that.) A good is rival if my consumption of it diminishes the amount of the good that you can consume. Say we had 10 apples, and I ate one. There would now be 9 apples left which you could eat. If we had one apple and I ate all of it, tough luck, no apples for you. Knowing whether a good is rival or not tells you whether you want to use the market (if I were a good economist that would possibly be capital-M Market ;-) to allocate access to that good. If it's rival, then the market is an efficient way of allocating the good; if it's not, then you might want to think about other ways of getting your good to people. Remember that scary anti-piracy clip at the start of your DVDs which says "You wouldn't steal a handbag"? Hold that thought for a minute.
And some hyperlinks....
We're going to see a wider variety of distribution models. My favourite example at the moment is the forthcoming Indelicates album which comes as a "pay-what-you-like" download, CD, iTunes type formats, CD plus various levels of extras such as art books, and the super special edition where Julia and Simon Indelicate rock up at your house, perform the album, record the performance and sign over the rights to the master. (I'm thinking that'd make a great 30th birthday present - hint-hint...) Amanda Palmer is also experimenting with different ways of making money, including pay-what-you-like releases and webcasts where she auctions off her finance's daughter. Ditto Zoe Keating. Kickstart looks like a great way of funding art too.
Okay, this seems to work.
