We then cut back to three years before, when we see the husband of the couple visiting his local organic butcher in Fulham. He has recently heard troubling allegations about East Anglian livestock feed, and is aggressively demanding proof that his order has not been contaminated.
The subsequent chapters show our couple aquiring an obsessional belief in something like the paleo diet (http://en.wikipedia.org/wiki/Paleo_diet), and a fortune large enough to really act on it.
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