The phrase to search for is "Franchise Operated Quasi National Entity" and that leads to Stephensons "snow crash" and "diamond age".
In my infinite spare time I've contemplated rolling something like this out where the franchise would be extremely small indeed (like morocco sized) and of almost a theme park environment. So live in Ancient Athens for awhile with rather strict building codes and importation laws. Or live in the country of civil war re-enactor-ville for a summer. Or furry-land. Or whatever your peculiar idea of utopia resembles. Its quite a puzzle. You could say its like abstracting the legal financial and other business concerns of Disney Land from the Disney IP and slapping in a variety of other IP.
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