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Commented on DO YOU 'LIKE' THE SUN? The Content Casino vs. the Long Game
The hardest part, it seems, is arguing the ROI of long-term content strategy. The idea that your content should be big and useful is a hard sell. Blogspam appears to have immediate payoffs - look at those spiky graphs! Just...
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Commented on DO YOU 'LIKE' THE SUN? The Content Casino vs. the Long Game
I'm in content/outreach marketing, myself. We've adopted a mixed reproductive strategy over the last eighteen months, with short, rapidfire articles and monthly landmark pieces. To some extent, the crap content is the price of doing business in the content marketing...