Publishing: February 2010 Archives

...this is that post about the future of web publishing that I promised Charlie I would write.

As many of you probably already know, I am a writer. I write science fiction, fantasy, mystery, young adult, nonfiction (notably book reviews and criticism--which are actually two different things), short stories, novels, poetry--basically, anything that will sit still long enough for me to slap a keyboard on top of it.

As of the end of this month, I have published sixteen novels, a handful of novellas, and almost a hundred pieces of short fiction. It's been critically well received, garnered me some praise and a handful of awards, and has performed modestly well in terms of what the publishing industry refers to as "the numbers."

Like every other narrative-prose writer on the planet who does not have the covers pulled up over her head (and believe me, the temptation is enormous) I am trying to figure out how the heck to continue doing what I am good at--what I have spent twenty years learning how to do at a professional level--in the face of developing technology.

I do believe that books (both paper and electronic) are here to stay, for a long time to come. Paper books are a mature technology: they're a durable and inexpensive way in which to archive information. While modern books are not the thousand-year technology that a medieval or even Renaissance book was, they can still endure for many years undegraded. Ebooks, meanwhile, are tremendously portable, revisable, and information-dense in terms of bits per pound. They adapt admirably to multitasking--I often read on my laptop between IMs or emails, for example--and you can carry six hundred of them in your carryon as easily as one.

But ebooks are not optimized to the web, because the web can do all kinds of things that a print book cannot--and an ebook often can.

I'm currently engaged in a crowdfunded side project with a group of other SFF writers and visual artists (and a computer geek or two) that's attempting to explore some of the options for things a web-optimized written narrative can do. That narrative (what we're calling a "hyperfiction environment") is called Shadow Unit. While it exists in various places around the web (a wiki, some livejournals, some web pages linked to pieces of fiction), the launchpad is here.

We've been at it for three years now, and we've learned some very interesting things.

  • A hyperfiction can be nonlinear.

So that might seem self-evident, but it's one of the most interesting things for us as writers. While the main narrative of Shadow Unit (the "episodes," a serial comprised of short stories, novellas, and (so far) two short novels) is linear, it forms a kind of scaffolding on which other shorter stories are hung. Meanwhile, the characters who maintain blogs maintain them in real time, and they are interactive--as long as participants respect the fourth wall and their privileged information, and engage with the characters as if they were real people.

Which leads us to the next point:

  • A hyperfiction can be interactive

Self-evident, right? But tricky. The people playing along have to be willing to separate their in-character and out-of-character knowledge, just as they would in a roll-playing game. But if they are willing to do that, it allows ARG-like possibilities to emerge. There are several instances in Shadow Unit where the narrative (which sometimes happens in real time in the stories as well as the blogs) was significantly affected by things the fans did or information that they provided to the characters.

  • A hyperfiction can be multimedia.

Shadow Unit has not exploited this particular element particularly well. We've got some music, some web pages, some visual art (and we're working on more), but most of the people involved in the project are writers first, so we've not been as successful at broadening out into things like comics, video, and audio as we would have liked.

  • A hyperfiction can be confusing.

It's easy as heck to lose people in the corners. Hyperfiction by its nature is sprawling--it rewards curiosity, investigation, peering into corners. (Reading dozens of blog comment threads for scraps of narrative, for example, is much easier at the beginning of a five-year narrative run than the end.)

It will help, in the future, to develop protocols for mapping hyperfictions (a sort of table of contents, perhaps, graphically represented in the form of a web? Shadow Unit has done this with a "suggested reading order" page on the wiki, but experience has revealed this to be helpful but not entirely adequate.).

On the other hand, some of the fun is the discovery, and the fan community delights in sharing their discoveries with each other, so we intentionally hide stuff in inobvious places. There's a balance to be struck between the fans who adore logic puzzles and the ones who just want to read a damned story, and accommodation must be made for both.

We do this with a BBS where (a) can show off their finds to (b).

  • Fan engagement is key.

We have discovered that the more we gives the fans the keys to the enterprise, the more they enjoy it. There's a wiki, a BBS, interactive blogs--and a thriving and integrated fan community. We've creative-commonsed the whole endeavor, and fans have put together Kindle versions and programmed Shadow Unit Google widgets that sound the alert when new content appears.

  • Keep the content coming.

Something new every week is ideal. Two or three times a week would be better, but we are mortal and all have other work.

Also, keep clever with the content. We've run contests (an Easter-egg hunt, a vidding contest), put up websites, mailed out boxes of goodies "from the characters" to their internet friends, run episodes in real-time day by day with blog posts that reflected the narrative as it happened, and so on.

And there's room for playfulness. One of the characters wrote a short story about his alternate life as a Texas sheriff and posted it to his livejournal for "Down The Rabbit Hole" day, as an example.

This is part of what makes hyperfiction unique and wonderful--along with the nonlinearity and interactivity. It also keeps the creators scrambling to come up with ever niftier stuff.

  • Making it pay for itself?

We're donation-funded. (We decided early on not to sell advertising, but that may someday change.)

So far, we're making beer money, and the site is paying for itself, but not for our time. First season was better than second, but then, the bottom fell out of the world economy in our second year, so it's nonconclusive--and we just started our third year, which so far seems to be more on the level of the first.

Merchandise has largely been break-even so far, though we are planning dead-tree versions of the primary narrative arcs, and those should be out this year. We'll see if anybody wants them.

So we haven't cracked the number-one problem of making a living telling stories in the information era, but this was an experiment, and we're still playing with variables.

  • Have a plan.

Since we're keeping an enormous number of balls in the air, it's essential that the team have a plan, that somebody or at most two somebodies be in charge of keeping track of how the narrative is adhering to that plan, and wow, is shared-calendar software a godsend.

Also, everybody has to be prepared to work together to cover crises and pitch in when something breaks.

  • A hyperfection presents the opportunity for extraordinary richness.

It's astounding how real this world has become to me, and to others. Because I am not the only one writing the characters, because they have lives outside the story arc (they live in and around Washington, DC, and lately have been blogging up the storm of the century) they feel like friends to me rather than people I made up. I hear similar things from the fans--that it's a unique experience to be able to drop a fictional character an email and get a response, or to get a package from one in the snail mail.

That's the baseline so far: we have learned that this stuff is really cool. And that there's tons of unexplored potential for similar narratives out there.

Sometimes I feel that, to what hyperfiction will eventually become, Shadow Unit is the equivalent of very early television--shot like a stage play, not yet quite exploiting its medium, balancing between fish and fowl.

Which is one of the reasons, I suppose, that our mascot is the platypus. Because what we've got here is weird and curious and hard to classify, but hey, somehow it works, and I, at least, am finding it utterly fascinating to spend time working on.



About this Archive

This page is an archive of entries in the Publishing category from February 2010.

Publishing: March 2007 is the previous archive.

Publishing: February 2011 is the next archive.

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